AppHealthCare awarded the WIC Breastfeeding Award of Excellence

Last Updated on August 18, 2023 8:34 am

AppHealthCare (Appalachian District Health Department) has been awarded the WIC Breastfeeding Award of Excellence and is among 6 WIC agencies in North Carolina to achieve Gold status.

The Gold award recognizes local WIC agencies whose Breastfeeding Peer Counselor program has implemented all required elements of the WIC Breastfeeding Model Components for Peer Counseling

Atlanta, Ga., August 2, 2023 USDA Food and Nutrition Service Regional Administrator Willie C. Taylor today announced the 26 WIC Breastfeeding Award of Excellence winners in the southeast region. In support of National WIC Breastfeeding Week (August 1-7), Taylor presented five of these awards during a special recognition event in Newport, Kentucky called Lactation on the Levee.

The event, hosted by the Northern Kentucky Health Department, highlighted the benefits of breastfeeding, and recognized exemplary WIC clinics for helping mothers initiate and continue breastfeeding their babies.

Breastfeeding offers significant health benefits. It lowers a baby's risk of various illnesses, including ear infections, asthma, and respiratory infections. It helps moms recover much faster from childbirth; and reduces the risk of type 2 diabetes and certain breast and ovarian cancers. Breastfeeding also helps with weight loss after childbirth.

In addition to the many health benefits for mom and baby, breastfeeding saves money on formula, saves time otherwise spent mixing and making bottles and enhances the bond between mother and child. Mothers are encouraged to breastfeed without supplementing with infant formula for a minimum of six months.

“Award winners are WIC agencies that support WIC breastfeeding goals through the highest-quality breastfeeding promotion and support activities and serve as models for other local agencies to strengthen breastfeeding among WIC participants,” said Willie C. Taylor, FNS Southeast Regional Administrator, “We congratulate those clinics in the Southeast region that are doing outstanding jobs of helping women access WIC Breastfeeding Support services.”

The exemplary awards are given at three levels of performance that build on one another – Gold, Premiere, and Elite. In the southeast region, the following WIC agencies are award winners: 

Gold Awards: 


Hernando County WIC 

Pasco County WIC 

Okaloosa County WIC 


District 2 Gainesville 


Bell County Health Department 

Allen County Health Department 

Martin County Health Department 

Whitley County Health Department 

Lake Cumberland District Health Department 


Bolivar County Health Department 

Alcorn County Health Department 

District 2 Mississippi WIC 

Sunflower County Health Department- Indianola 

Attala County Health Department MS 

North Carolina 

Granville Vance Public Health 

Haywood County WIC 

Appalachian District Health Department 

Catawba County Public Health – WIC 

Iredell County Health Department 

Piedmont Health Services WIC Program 

South Carolina 

Beaufort jasper Hampton Comprehensive Health Services 

Pee Dee Public Health Region, DHEC 


Knox County Regional Office 

Madison County Health Department 

Premiere Awards: 

North Carolina 

Pender County WIC 

Buncombe County WIC 

For more information about how WIC supports breastfeeding, please visit 

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