New Hands Free Technologies Pose Hidden Dangers for Drivers Says AAA Foundation

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Potentially unsafe mental distractions can persist for as long as 27 seconds after dialing, changing music or sending a text using voice commands, according to new research by the AAA Foundation for Traffic Safety. The results raise new and unexpected concerns regarding the use of phones and vehicle information systems while driving. This research represents the third phase of the Foundation’s comprehensive investigation into cognitive distraction, which shows that new hands-free technologies can mentally distract drivers even if their eyes are on the road and their hands are on the wheel.

“The lingering effects of mental distractions can be very dangerous,” said Dave E. Parsons, President and CEO of AAA Carolinas. “The findings of this research show that motorists have the potential of running through stop signs, hitting other vehicles and pedestrians because their minds aren’t completely focused on the task of driving.”

Researchers found that potentially unsafe levels of mental distraction can last for as long as 27 seconds after completing a distracting task in the worst-performing systems studied. At the 25 MPH speed limit in the study, drivers traveled the length of nearly three football fields during this time. When using the least distracting systems, drivers remained impaired for more than 15 seconds after completing a task.

“While drivers believe they are being safe while using their voice-activated systems during slow traffic or when the car is stopped at an intersection, the reality is that they can still be distracted even after the light turns green,” said Parsons.

The researchers discovered the residual effects of mental distraction while comparing new hands-free technologies in ten 2015 vehicles and three types of smart phones. The analysis found that all systems studied increased mental distraction to potentially unsafe levels. The systems that performed best generally had fewer errors, required less time on task and were relatively easy to use.

Mental Distraction PR

The researchers rated mental distraction on a five-point scale. Category one represents a mild level of distraction and category five represents the maximum.  AAA considers a mental distraction rating of two and higher to be potentially dangerous while driving.

The best performing system was the Chevy Equinox with a cognitive distraction rating of 2.4, while the worst performing system was the Mazda 6 with a cognitive distraction rating of 4.6. Among phone systems, Google Now performed best with a distraction rating of 3.0, while Apple Siri and Microsoft Cortana earned ratings of 3.4 and 3.8. Using the phones to send texts significantly increased the level of mental distraction. While sending voice-activated texts, Google Now rated as a category 3.3 distraction, while Apple Siri and Microsoft Cortana rated as category 3.7 and category 4.1 distractions.

“Voice-activated systems can pose a safety issue for drivers,” continued Parsons. “Our research proves that hands-free is not distraction-free.”

Previous AAA Foundation research established that a category 1 mental distraction is about the same as listening to the radio or an audio book. A category 2 distraction is about the same as talking on the phone, while category 3 is equivalent to sending voice-activated texts on a perfect, error-free system. Category 4 is similar to updating social media while driving, while category 5 corresponds to a highly-challenging, scientific test designed to overload a driver’s attention.

Dr. David Strayer and Dr. Joel Cooper of the University of Utah conducted the research. A total of 257 drivers ages 21-70 participated in the study of 2015 model-year vehicles, while 65 additional drivers ages 21-68 tested the three phone systems.

AAA Carolinas, an affiliate of the American Automobile Association, is a not-for-profit organization that serves more than 1.9 million members and the public with travel, automobile and insurance services while being an advocate for the safety and security of all travelers.

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